Sales promotion

   This is a retail store division that deals with advertising, public relations, and visual merchandising. It is headed by a promotion director whose job function is to influence the sale of merchandise or services for a store or chain of stores. These activities may include fashion shows, special events, personal appearances, advertisements (print, TV, radio, and Internet), store displays, and creating an overall image for the store.

Historical Dictionary of the Fashion Industry. .

Look at other dictionaries:

  • sales promotion — ➔ promotion * * * sales promotion UK US noun [C] COMMERCE, MARKETING ► an activity or series of activities done to increase sales of a particular product, for example by reducing its price or advertising it: have/run a sales promotion »They ran a …   Financial and business terms

  • sales promotion — ☆ sales promotion n. the use of publicizing methods other than paid advertising to promote a product, service, etc …   English World dictionary

  • Sales promotion — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • sales promotion — noun promotion that supplements or coordinates advertising • Hypernyms: ↑promotion, ↑publicity, ↑promotional material, ↑packaging * * * noun : activities and devices designed to create goodwill and sell a product; especially : selling activities… …   Useful english dictionary

  • sales promotion — / seɪlz prəˌməυʃ(ə)n/ noun promotional and sales techniques aimed at short term increases in sales, e.g. free gifts, competitions and price discounts ● We need some good sales promotion to complement our advertising campaign. ● Let’s hope this… …   Marketing dictionary in english

  • Sales Promotion — Konsumentengerichtete Verkaufsförderung durch Ausverkauf und Angebote Als Verkaufsförderung (Sales Promotion) werden innerhalb der Kommunikationspolitik des Marketings alle zeitlich befristeten Aktivitäten mit Aktionscharakter zusammengefasst,… …   Deutsch Wikipedia

  • sales promotion — Mktg activities, usually short term, designed to attract attention to a particular product and to increase its sales using advertising and publicity. Sales promotion usually runs in conjunction with an advertising campaign that offers free… …   The ultimate business dictionary

  • sales promotion — An activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up… …   Big dictionary of business and management

  • sales promotion — the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made… …   Universalium

  • Sales promotion — Salgsfremstød …   Danske encyklopædi

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